Tuesday, May 22, 2012

they call it accentuating the differences

Not to flog my same old line, but here's a good example of where my general thesis seems entirely obvious. People can't hate Garfield this much. But they can desire to be seen as the kind of people who hate Garfield.

Update: Although, taking a good long look at Garfield comics for the first time in, oh, 20 years....

Update II: I guess it's a joke about responding inappropriately to bland corporate humor? Goes over my head.

9 comments:

jpmeyer said...

1) lololol Buzzfeed mining Something Awful for some lazy posts

2) These are just FYAD people doing Andy Kaufmann-esque performance art

3) They're also the people behind the popularization of horse_ebooks

jpmeyer said...

4) Also, I forgot to mention that many of them are behind the Corporate Twits tumblr where they tweet weird crap at companies to show how inept their social media managers when they respond 100% earnestly to people saying that an adult baby working at their local Chipotle took a burrito out of his diaper and served it to them.

jpmeyer said...

Sorry one more: Kaite Notopolous is very much in on their joke

Anonymous said...

At the risk of overexplaining, it's not about actually hating Garfield (and using that hatred to jockey for social position) -- it's a joke about responding to a bland, inoffensive corporate account with insane vitriol. It's like screaming "fuck you" at a wall, or something. If these people hated Garfield, and wanted to be seen as people who hate Garfield, they'd just express it without at-replying to "him."

Freddie said...

Aha. Well that's funny.

I_Affe said...

I went to that corporate twits site. It just seems like an updated version of prank calling.

Many of the corporate responses weren't inept, they just referred people to contact their customer service. The employees probably have to take most things earnestly and professionally.

http://corporatetwits.tumblr.com/

Anonymous said...

Oh my god, those posts sniping at Garfield are hilarious, especially in aggregate. I haven't laughed so hard in days.

There's a large contingent of people on twitter who are just really weird and dig that sort of thing, what can you say.

Sonny Bunch said...

Is it okay to like Garfield Minus Garfield, which implicitly, rather than explicitly, craps on the empty soullessness of Garfield?

Freddie said...

Oh, it's alright to crap on Garfield, period. I prefer the thing where they just remove Garfield's thought bubbles rather than removing Garfield altogether.