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There are many influences on our professional media and punditocracy that are unfortunate and distorting but perhaps inevitable. The most obvious of these is that the chattering class is likely always to be of the affluent and for the affluent. Media exists for those who will pay for it. Think tanks exist for those who can fund them. The rise of the Internet and bloggers has long been represented as a triumph for bottom-up media, but in truth the systems of control exercised by the establishment media and their various organs are almost as effective as ever. Voices that resonate and drive traffic are bought off in small part by money and in large part by entree into the ranks of the insiders. Voices that remain truly independent tend to operate out of intellectual ghettos, the boundaries of which are studiously defined by unspoken but unmistakable efforts of the blogosphere ruling class.
What's more, entrance into the world of high-end media, which has co opted the political blogosphere with almost admirable efficiency, is largely predicated on the typical and traditional systems with which the ruling class perpetuates itself: attending elite private high schools, to attend elite undergraduate institutions, to undertake activities and internships where the privileged reward others for being like them, all of which culminates in employment at elite media institutions where editors hire ambitious young people who remind them of themselves at that age. Exceptions can and do occur, but to say that the most powerful media and political institutions are overwhelmingly made up of the affluent and the privileged might even risk understatement. And while there are many individual voices that come from people who are not living the lives of material privilege, I find that most of them have so absorbed the lessons of what it means to write and act and believe like a politically connected and influential person that they represent the world in a way that is functionally identical to those who do.
While I can imagine far healthier situations for our media and our deliberative democracy, I can't imagine an alternative to the current order arising anytime soon. By officially ending our various regimes of racial, ethnic, and gender discrimination in the elite workplace, our society has made these institutions effectively bulletproof due to the assumption that they represent a meritocracy. The fact that there are many black individuals on the mastheads of powerful publications is a great improvement on the alternative, but it serves to occlude the fact that those with genuine access to the condition of most black Americans are quite rare within the apparatus. Indeed, the very fact of being capable of spending long parts of the day plugged into professional and prominent media and politics demonstrates privilege. (A privilege I am of course lucky enough to share.)
This dynamic, as most do, hurts the worst off. The people who must speak for them in our public discourse are necessarily disconnected from their lives and their needs. This is neither an insult to those who would attempt to represent their interests nor a statement of disqualification. If the only people who can speak for the worst off are the worst off themselves then they have little hope of ever advancing their condition within this system. What the elites who genuinely want to advance the interests of the worst off should do is merely to remain aware of their imperfect knowledge and attempt to speak about them in a way that demonstrates self-knowledge and the importance of context. Some succeed at these tasks, and some don't.
Changing this situation would take some sort of higher order reorganizing of our systems of social stratification. But there are lots of corrupting influences on members of the media that are entirely unnecessary and which redound to the benefit of certain ideological and policy positions. None is more annoying to me than the strangled definition of what it means to be a savvy operator in the media landscape and what it does to smart people.
Media personalities, these days, are necessarily building the brand of Me. I have sympathy for them. Because long term employment at individual publications or political entities has largely disappeared, those who want careers as professional pundits or bloggers tend to meticulously curate their identity-- what they believe, how the express it, how they prioritize what they believe by how often they write about individual issues. This is most obvious and most important when considering those who write about media; you can look at the denizens of the Onion AV Club for people who seem unfailingly aware that their particular likes and dislikes exist in relief to one another and must be presented in a way that makes a statement about them. I never can read movie reviewers anymore without imagining the way in which they are considering their opinions on the latest movie as a way to develop a decipherable aesthetic. ("I liked
The King's Speech so I can't like this movie-- too costume drama-y. I liked
No Country for Old Men so I called
There Will Be Blood an empty formal exercise. I want to be the kind of critic who likes Wes Anderson's movies but not Wes Anderson.")
Politicos, though, do this too. Driven by a need for product differentiation in a ruthless environment full of ambitious, only theoretically ethical young strivers, the young political blogger or pundit tinkers endlessly with his or her political persona. Depending on the particular niche you want to fill in the narrow market for political jobs, you pursue one position or another, but pursue them you must, or wind up out of the money. This professional pressure is matched by a social version that is, in my estimation, even more powerful. The Internet serves many functions, but running alongside them is the "killer app," the sorting mechanism and marketplace for social regard. Many or most people who spend a lot of time online do so in large part to trade regard with others and to engage in a Smart Kid sorting mechanism. Perhaps for some this endless jockeying for rank on any number of websites is a surrogate for failure in other arenas, but I find that the people who are most committed to self-advancement in Internet status hierarchies are those who have been most successful in the conventional sorting system of young America, where you go to college. It's as if, having spent most of their young lives engaged in a heated battle to come out on top, they find themselves unable to cope without that dynamic present in their lives. It's for this reason that, for example, Gawker is so suffused with panic and desperation even while its members attempt to signal their disaffection and cool.
As I understand it, there is a physiological element to all of this. These social rankings, as totally disconnected as they are from any kind of material success and as facile they are in comparison to more traditional systems of human achievement, are probably conditioned by evolution. Just as video game makers rely on the tendency of completing totally empty tasks to provide neurological rewards (Mario gets the coin, dopamine for you), evil geniuses like Nick Denton understand that there is little or no connection between the actual value of the petty hierarchies established within websites and how attached users become to them. Contrivances such as "like" buttons and commenting ranks or titles are at once recognized by most participating as transparently manipulative bullshit and at the same time deeply valued. Once you have bought into the system, I'm willing to guess, you have very little option but to play the game.
Perhaps for this reason, the reality of brain chemistry, people like myself who recognize the shamelessness and transparency of these edifices still play, and often play enthusiastically. (If you are reading this, you likely play too.) I certainly do play, myself, while hating myself for it, and even this statement, while I think entirely true, amounts to a way to position myself within the endless status game. My analytical detachment is, I'm sure, a symptom of the disease I am diagnosing. Degree matters, I think. But I would say that.
In any event, our political class operates in an environment where their opinions are constantly conditioned by a host of various pressures, and perhaps none more so than the drive to appear savvy and unique. Due to the fact that liberal institutions are ultimately under the control of establishment power, and power establishments are antithetical to the liberal project, the fundamental dynamic of political commentary in this country is that conservatives demonstrate seriousness by showing fealty to conservatism and establishment liberals demonstrate seriousness by showing their distance from conventional liberalism. What's more, as our social system conditions people to believe that the value of their attachments and statements is derived from their distance from the uncool throng, people attempt to find political positions that are endlessly "different." The media liberal thus operates in an environment where he has achieved his purpose not when he has written something true, accurate, generative, or responsible, but when he has written something unconventional, contrarian, and provoking.
So consider our current times. Real wages for average Americans have stagnated for decades. Those at the top have been enriched to a degree that is almost incomprehensible. The obvious insight for anyone interested in social justice is to point out that more and more capital previously reserved for the workforce has been captured by those at the top and to advocate for recapturing this capital by whatever means necessary. The media liberal, however, cannot connect from point A to point B to point C. Such thinking is too obvious and fails to distinguish one pundit from the other, or from the mass. Compelled to come up with an idiosyncratic analysis and argument, and buffeted by professional pressures to support the moneyed establishment at all costs, the media liberal must devise some sort of strangled illogic that is different from the simple truth. This story of our contemporary times will be needlessly complex and filled with the denial of conflict between classes. If there is one thing the media liberal knows, it is that there are never conflicts between broad groups of people of different economic stations. Marxists speak of class struggles. Unreconstructed leftists speak of corporate greed. The unhip and lacking in savvy speak simply about the power of the moneyed class. The hip young media liberal mumbles about how capitalism is non-zero sum while a rich man picks the pocket of a poor man.
Or consider Wisconsin. An ambitious Republican governor, eager for a national audience and to demonstrate fealty to the moneyed class that underwrites American conservatism, assaults the labor unions of his state. In this, he is supported by billionaire plutocrats whose fossil fuel companies despoil the environment. These billionaires, in the interest of extracting even more value for themselves, start front organizations to attack the unions and rally the libertarian think tanks and media organizations under their influence to support them. To those of us who are not savvy, the situation and the stakes are clear, as is the prescription: support the Wisconsin unions in particular and the American labor movement in general in full voice.
The media liberal will do no such thing. To this class of people, unions represent the old guard. They represent 1970s liberalism. Their very existence insists on the reality of simple power struggles within American democracy. And the pro-union narrative is neither complicated nor counter intuitive. The media liberal therefore has no use for it. Instead, much of the liberal chattering class supports unions with endless qualifications and concessions. They will likely support the right to unionize theoretically but will insist that unionism is an outmoded model, far less advanced than the pity-charity model of a permanent American underclass beholden to public handouts. They will admit the politics of the Kochs, but as the social pressures of DC compel them to defer to employees of Reason and Cato, they will trivialize their influence. And the most certainly will not talk in stark terms about class, money, and power.
This is the sick result: those who are in the most exalted territory of our media landscape are those with the most childish credulity towards their ideological opponents. Their savvy compels them to follow complex strings of counter intuitive argument down absurd rabbit holes. And their relationship to power compels them to believe in the world where no one competes and we never have to make choices about the good of one group or another. They are made incredibly naive due to their incredible savvy, their number are legion, it grows everyday, and every new breed is a purer expression of corruption than the one that came before.