nobody knows anything about the movie business

That's what screenwriter William Goldman once said, anyway.

Here's a little evidence. The A.V. Club declares Puss in Boots and its $34 million dollar weekend take a disappointment. The article also describes Justin Timberlake as "reliably bankable." Meanwhile, New York Magazine's Vulture blog describes Puss in Boots and the self-same $34 million dollar opening weekend  as a winner that shows commercial "gusto." The post agrees with the A.V. Club that Timberlake's In Time was a failure, but identifies the main culprit as being... Timberlake and his lack of drawing power.