This Kathryn Bigelow vs. James Cameron thing (and it's that, not The Hurt Locker vs. Avatar) is a good example of why the media can be so hateable sometimes.
The New York Times puts it, "In a sense, the awards season had shaped up into a showdown between James Cameron, who directed “Avatar,” and Ms. Bigelow, who was previously married to Mr. Cameron." Yes, in a stupid, reductive sense, that's true. In a more useful, interesting sense, this awards season has been about a crop of very good movies that seems to lack any truly great ones, with a lot of heavy favorites in the acting awards. There's a myriad of interesting plot lines. The Bigelow-Cameron one is just the one with the most obvious narrative. That's a consistent problem for our media, pursuing the good story over the more accurate and deeper one. We're a storytelling species.
That isn't to say that the story of Avatar and The Hurt Locker isn't interesting, but it's interesting in far more ways than "ex-husband and ex-wife fight!" And I can't help but feel that, by obsessing over the dynamic of her beating her ex-husband, the media is diminishing Bigelow's achievement. It's a subtle thing, because it's caught up in an overall feminist story, but by making her victory all about her ex-husband, it's marginalizing the larger point, that Bigelow directed a strong, entertaining movie, and did a damn good job of it too. Personally, I'm just already annoyed at having to hear about this one lame storyline so much.